What are paper stocks? Why do they matter?
Paper stock refers to the type and weight of paper used for printing and other projects. The choice of paper stock can significantly affect the look, feel, and overall quality of your printed materials. Now it’s going to get a little robotic down below, there’s just a lot of information to get out.
Types of Paper Stocks
Bond Paper
Description: Often used for letterheads, stationary, and business forms.
Feel: Smooth and lightweight, typically has a slightly rough texture.
Common Weights: 16 lb, 20 lb, 24 lb.
Text Paper
Description: Used for brochures, newsletters, and booklets.
Feel: High-quality, smooth finish, can be glossy or matte.
Common Weights: 60 lb, 70 lb, 80 lb.
Cover Paper
Description: Ideal for business cards, postcards, and report covers.
Feel: Thick and durable, with a substantial, rigid feel.
Common Weights: 65 lb, 80 lb, 100 lb.
Cardstock
Description: Perfect for greeting cards, invitations, and scrapbooking.
Feel: Sturdy and stiff, offers a premium tactile experience.
Common Weights: 50 lb, 80 lb, 100 lb.
Glossy Paper
Description: Best for high-quality photos and vibrant colors.
Feel: Smooth and shiny, often feels slick to the touch.
Common Weights: 80 lb, 100 lb.
Matte Paper
Description: Used for documents that require readability and minimal glare.
Feel: Smooth but non-reflective, often has a soft, velvety texture.
Common Weights: 70 lb, 80 lb.
Understanding Paper Weight (lbs)
The term "lbs" when referring to paper weight stands for pounds and is a measure of the paper's thickness and density. Paper weight is determined by weighing a ream (500 sheets) of paper in its uncut size. Here’s what the different weights mean:
20 lb Bond Paper: Light and ideal for everyday printing and copying.
50 lb Text Paper: Slightly heavier, good for professional documents.
80 lb Cover Paper: Substantial and durable, perfect for covers and heavy-duty applications.
100 lb Glossy Paper: Thick and shiny, great for high-quality prints and photos.
Choosing the Right Paper Stock for Your Project
Business Cards: Use 80 lb or 100 lb cover paper for a professional and durable feel.
Flyers and Brochures: 80 lb text paper provides a good balance of quality and cost-effectiveness.
Postcards: Opt for 100 lb cover paper to ensure they are sturdy and can withstand mailing.
Letterheads: 24 lb bond paper offers a nice feel without being too heavy.
Photo Prints: 80 lb glossy paper brings out the colors and details in photographs.
Descriptions of Paper Feel
Lightweight Paper (20 lb Bond): Feels thin and flexible, similar to standard printer paper.
Midweight Paper (80 lb Text): Offers a balance of sturdiness and smoothness, feels substantial but not too thick.
Heavyweight Paper (100 lb Cover): Very thick and firm, almost like a thin cardboard, gives a premium, professional impression.
Glossy Paper: Smooth and slick, can be slippery to the touch, ideal for vibrant images.
Matte Paper: Soft and velvety, easy to read without glare, feels high-quality and sophisticated.
Why do Paper Stocks Matter?
Choosing the right paper stock for your printed materials is essential as it directly impacts the first impression and overall perception of your brand. High-quality paper stock conveys professionalism and attention to detail, leaving a lasting positive impression. For example, a business card printed on sturdy, high-quality paper feels different and more credible compared to one on flimsy stock, which might make your brand seem unprofessional.
The paper stock also affects the readability, aesthetics, and durability of your printed materials. Matte paper reduces glare, enhancing readability for long documents, while glossy paper enhances image vibrancy, making designs pop. High-quality stocks ensure accurate color representation, crucial for maintaining brand integrity. Additionally, thicker stocks like cardstock and cover paper are more durable, suitable for materials that need to withstand frequent handling or mailing. Archival-quality paper ensures longevity, preserving important documents and photos.
Investing in the right paper stock is cost-effective and reinforces your brand’s image. Although high-quality paper may have a higher upfront cost, it reduces the need for frequent reprints, saving time and money in the long run. Consistently using quality paper stocks enhances your brand's perceived value and professionalism, creating a positive impression among customers and clients. Furthermore, opting for eco-friendly paper stocks reflects a commitment to sustainability, appealing to eco-conscious consumers and contributing positively to your brand’s reputation and the environment.